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There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. Joico calls it “Joi”. Joi is at the heart of everything we do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Joico’s joi extends beyond product to the global salon community, which Joico has supported for over 40 years and will for many more years to come.

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